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Case Study
BRX Vision is an automotive multimedia project that delivers photography, videography, and designs for every ride. It also goes further by guiding fellow creators in their creative craft, helping enthusiasts develop their brand, and supporting local events, together with creating social media content, branding, and a website.
Branding, Photography, Poster Design, Social Media Content Creation, Video Production, Editing, Web Development, Marketing, Copywriting
Adobe Illustrator, Photoshop, Lightroom, Premiere Pro, Microsoft Visual Studio Code, GitHub, Meta Business Suite, Google Workspace
The brand's theme captures the rugged and edgy look of the motorsport community with its grainy texture. We also integrated prominent red orange and purple colors on top of a moving background to highlight the energy of the industry.
Our logo features a sticker aesthetic that is similar to ones used by automotive brands with a star to represent vision, on top of bold and sharp typography. The brand is used across all promotional media and apps for a consistent visual.
Sketching, mood board development, and elements research was completed to form the final look of the brand that ties in to the theme of the project.
Photography is the core of this project from solo car shoots to covering car meets, connecting posters to tutorials. The Sony a6700 mirrorless camera with a 18-135mm lens, and an ND filter is my daily driver to shoot stunning vehicles across every angle.
Adobe Lightroom is used to edit, retouch, and customize the automotive photos, utilizing basic corrections, tone curves, color mixing, masking, color grading, and calibration to establish the perfect high-quality image.
Posters bring a different perspective and unique way to showcase cars. Putting together stunning photos, themed elements, striking typography, and Adobe Photoshop techniques, we're able to create these energetic pieces of art.
Social media content creation is an exciting addition to my work. Our video reels revolves around in-depth educational tutorials, behind the scenes experiences, and adventure series. It was also great to be hosting for the first time on camera.
We tackled brainstorming, idea conceptualization, comprehensive research, creative writing, and storyboarding for pre-production to develop the best content. Filming both talking head and b-roll shots was done through a phone, teleprompter, lighting, and a microphone setup, together with utilizing screen recording for tutorials.
The reels were edited on Adobe Premiere Pro, integrating cutting, pacing, music, color grading, graphics, transitions, animations, captions, and sound effects. Thumbnails were also designed in Adobe Illustrator with the brand's theme, accompanied by marketing and custom video descriptions.
A custom set was build featuring the brand's colors, a computer setup, shelves with multimedia equipment and car elements, and framed posters that was seen in our opening series of making a video studio in my apartment.
Social media isn't only about reels but photos and carousels too. Our slides include informative posts that highlight the project and process tidbits, with our signature background. In-depth captions from our car posts to blogs are also written.
A full-on website is the center of your digital presence, complimented by the brand's style and information walkthrough. The website showcases our portfolio, mission, services, blogs, and faq. It was developed with front-end technologies such as HTML, CSS, and JavaScript, along with MS Visual Studio Code, GitHub, and Illustrator.
From your extensive multimedia background, why did you get into the automotive industry? During previous years, I've already done it all from event and portrait photography to indepedent filmmaking and business building.
Therefore, I wanted to bring my skills into something new. With a growing passion for automotives and a drive to switch things up, this was the perfect community to explore. The thing I love most about as a creative, is having tons of variety.
There are hundreds of cars and riders, custom automotive builds, and thousands of ways to create art, that the opportunities were endless. From taking sick photos, editing cinematic reels, and designing posters, this is where I can shine.
But not only that, this also gives me the chance to teach people worldwide about my multimedia skills, share my creative passion online, and support this tight-knit community, creating positive impact for everyone, and that's what makes it special.
Content
Posts
Views and
Engagement
Automotive
Photos